Not content in just copying a feature we launched several months ago, one of our competitors couldn't even be bothered to do their own marketing materials for the feature they copied.
Notice a difference between these 2 charts?
I seriously wonder what is taught in marketing classes here in Taiwan. I think you can get a marketing degree for taking one 5 minute class entitled, "See Something Successful, Just Copy It"
This caterpillar was having a really bad day. A giant wasp was eating chunks out of it's side as it was trying to crawl away on the sidewalk in front of my office.
Working for a Taiwanese tech company, I am constantly reminded of the importance of branding. In Asia, copying a sucessful brand is an excepted practice, with none of the same legal rammifications as in the West. In fact, you know you are a market leader when your competitors start copying your branding efforts.